An Amibitious Couple's Blog Experiment

Lime Crime Here to Shine Through Scandal

Dating back to the introduction of the “revolutionary”, liquid lipstick, Lime Crime is guilty for the involvement in its upbringing. Being one of the firsts, this beauty line is also responsible for its uniquely designed inventory and bold marketing moves.

CEO, Doe Deere’s, innovative constructs in the highly competitive cosmetics world has brought the company above and beyond. This makeup company’s mission has been to give customers Vegan and Cruelty-free products from the start. They are in fact, certified by PETA and Leaping Bunny giving them the legitimacy that they so highly advertise.

Since 2008, Lime Crime has been leaving a spectrum of impacts on customers, influencing their reviews, and boosting revenue. Along with that running, Deere also puts up her own ‘Blogazine’ featuring clothing, music, a day to day lifestyle, and her makeup line, of course. With the following years, Lime Crime launched lipsticks after lipsticks, glosses after glosses, and then incorporated eye shadow palettes as well. The variety of shades and formulas had their social media outlets exploding with thrilling reviews. Many customers were so eagerly prompted to share how well the pigments of the lip cosmetics were designed.

The crime spread from nudes to pitch black, leaving little room for lips to be uncovered. With that much already on the line, the real scandal began in early, 2017. The culprit? Call it, Velvetine. Lime Crime recently launched a Velvetine Lipstick line that has not only put them in the spotlight, but that has put them in gear right with their mission. With the cosmetics industry constantly pushing a matte lip, Lime Crime has kept their place in it with this new velvet to matte formula. If their goal to provide the consumer with an image of self expression, through these outlandish but clever products, isn’t enough to get you on board then the Velvetines should surely do it because it’s here to stay on, literally.

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