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Don Ressler and Adam Goldenberg, the Godfathers of Subscription Marketing

The technology, fashion, and e-commerce sector have experienced an increase in revenue over the past years. In 2016, the e-commerce retail sector recorded $72 billion worth of revenues. This amount is set to increase by 2021 to $116 billion. Fashion companies have capitalized on capturing the digital-savvy customers by adopting technologically advanced customer relationship management tools, that market product on social media.

TechStyle Fashion Group has pioneered the subscription program marketing technique and has proved to be very successful. The company is now considered a juggernaut in the online retail business. Adam Goldenberg and Don Ressler serve as the CEOs of the company.

TechStyle which was formerly known as JustFab launched the first ever fashion membership program in 2010. The subscribers were expected to make monthly membership fees and in return would receive over 30 percent off on products. To top of this the company offers exclusive access to promotions on selected products. Loyalty reward points and free shipping were other advantages offered by JustFab. In a span of two years, the website received six million members. In the first three months of 2012, the company had sold over 2.5 million shoes.

The following four years saw JustFab acquire successfully new companies, that is FabKids and ShoeDazzle. The company expanded to new markets in eight other countries. They also launched Fabletics in collaboration with Kate Hudson. It was in 2016 that the company decided to rebrand to TechStyle. The new brand name was a better reflection of what the company’s position is in the fashion market.

Adam Goldenberg has been in the business world for about 20 years. His career on starting up businesses started at a tender age of 13. He had founded an online bulletin board that grew into a gaming website later, Gamer’s Alliance. At 19 years, Goldenberg was the youngest COO in history to a public company. His e-commerce know-how helped him fund new businesses which include DermStore and JustFab. Currently, Goldenberg serves as TechStyles’ Co-CEO alongside Ressler and oversees marketing, internal systems, and profit margins.

Don Ressler, on the other hand, has been recognized by the e-commerce and online space fraternity as their pioneer. He has been successful in various business ventures which include sale to MySpace in 1997. During his role as the President and CEO of Fitness Heaven, he managed to grow the company’s sales to over $670 million to News Corp. Currently, he serves as the TechStyle’s customer experience department.

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